China paint boss to be replaced by Jiangsu? Enterprise future road should go from here?

  as we all know, the Pearl River Delta region and the Yangtze River Delta region almost focus on several major national coatings R & D and production base, of which the development of Guangdong Pearl River Delta region is the most prominent. And the latest release of the first quarter of 2017 paint production report showed that Guangdong's paint production remained stable, still in the country's first position, however, from 03 years, paint production value has been pulled down by Jiangsu second. Paint development in Guangdong suffered a bottleneck period?



          Guangdong paint bud began in 1958, Shunde established the first paint factory, after the rapid development time to rely on the convenience and area of the Pearl River Delta, Guangdong coating industry has been rapid development. In 2006, Shunde was rated as the only “ China paint township of ” and, as Guangdong paint big province, has more than 2000 manufacturing enterprises, accounting for the national paint brand 1/3 sales volume ranks first in the country, is the first province to the domestic paint. Today, the Yangtze River Delta region as the representative of Jiangsu, although its capacity is less than Guangdong, but the output value of coatings to 10 million 575 thousand and 719 yuan, 854 of Guangdong.8029 yuan, the largest output value of China's provinces.



          according to the current understanding of coatings enterprises in Guangdong more than 2000 more in private, joint ventures, mostly with Huarun, Maydos, Carpoly, chenzhan badeshi, represented by the large paint enterprise, mainly in the production of civilian paint. And Jiangsu, as a rising star in the coating industry, mainly produces high-tech and various special coatings, and the latter has high technology content and natural price. In recent years, China's market economy continues to show a weak state, the development of all walks of life seems a bit inadequate, the paint industry is the same. In 2015, people's "&ldquo"; the most stringent environmental protection law ” policy introduced, coupled with China's economic downturn and the impact of the real estate industry, the development of coatings enterprises can be described as bumpy. Civil coatings demand reduction, raw material soaring, homogenization serious. The development of coatings in Guangdong is urgent to transition.



          “ environmental protection efforts to increase oil and water ” and other policies, the


          in recent years, “ air pollution ” become a lot of local government work report in high frequency words, in this year's two sessions is no exception. Increase environmental protection efforts, Home Furnishing enterprise “ oil water ” process caused concern again. In general, the emission of volatile organic compounds (VOCs) from a large number of pollutants in air pollution has come from many industries, of which the pollution of coatings has become the focus of attention of environmental protection departments. For chemical enterprises, because of financial strength and cost considerations, it has been difficult to have subjective wishes to carry out pollution control. The environmental supervision is an opportunity, believe in large-scale enterprises will paint in the environmental action gradually standardize the development road, although now facing difficulties, but in the long term, the industry toward standardization benefit from
!


          seize the opportunity, the successful transformation of



          an environmental crisis for enterprises like many oily coating production fell into the whirlpool, is environmental protection departments to disrupt the production plan, can only be closed off. Facing the environmental storm, challenges and opportunities coexist. And since last year, the upsurge of waterborne paint is an opportunity, a good opportunity for the transformation of traditional coatings enterprises. Meanwhile, water paints are expected to reach 32 million 710 thousand tonnes by 2020, according to research reports. The market value is expected to reach $146 billion 100 million, with an average annual growth rate expected to be 6% over 6 years. The huge market demand and grim market situation, enterprises should face paint “ oil water ” tide, seize the opportunity, is committed to the development of corporate restructuring and upgrading. Environment friendly and resource saving paint (water paint) the production and development of coatings industry will become the mainstream of development, environmental protection, function and long-term will be the three major trends of coating development become a driving force in the future, the key of market demand, waterborne coating will become the future development direction of coating enterprises. With the promotion of water reform of coatings, art coatings have come into being. The level of economic development, people's quality of life has also been qualitatively flying. The traditional decoration paint have been unable to meet the needs of consumers, not only to protect the paint and decorative function, more and more functional coatings launched, so that consumers get confused, including the number of the most popular art paint market.



          art coatings were introduced into China in the late twentieth Century by designers from Taiwan and Hongkong, and have developed rapidly in the last ten years. From the early simple product development effect for various artistic effect, especially a variety of art paint products imported from Italy in the high-end market is the most popular, such as the recent Tasani, the Italy yinte vapA brand become the mainstream decoration designers and high-end customer choice. Art paint experience shop in recent years, a sharp increase in quantity. Many people aimed at the market, the hand when the shot, catch the art paint this train.



          skyrocketing raw materials, large-scale chemical enterprise mergers and acquisitions of small and medium-sized enterprises, how to use


          every year, we said, “ 2016 was the most difficult year for &rdquo coatings enterprises;, paint industry is really a year to do! In 2016 as an example, in “ the most stringent regulation of real estate policy, ” “ &rdquo &ldquo, the supply side reform;; the rising cost of raw materials, ” “ environmental protection policy overweight ” under multiple pressures, like paint companies were taken on heavy handcuffs anklet, struggling. The raw materials fluctuate also many small and medium-sized enterprises impact.



          in 2017 chemical raw materials market is volatile, the titanium dioxide is the price to go up again, causing downstream countless small and medium enterprises struggle, from January to May, this is the fifth round of price of titanium dioxide. Price increases have exceeded 76%, such a huge increase in the number of dry titanium dioxide enterprises laugh, and dry paint small and medium-sized enterprises are worried all day long. Moreover, many large chemical giant merger, such as chemical and China in brewing, and Huntsman, and Xuan Wei DuPont, Dow Clariant and Valspar. Facing the combination of skyrocketing raw materials of chemical giant, chemical of small and medium-sized enterprises difficult to survive in the cracks.



          enhance the technological content of products, to create their own brand is the hard truth:

          Guangdong gathered more than 2000 paint production enterprises, with private, joint ventures, wholly-owned investment in the majority. The growth and expansion of paint brands are not many, in the face of increasing demand for civilian coatings market, homogenization problem is serious. Guangdong paint enterprises less productive than Jiangsu coating enterprises, but output is higher than them. What is the difference between the coatings enterprises in Guangdong? The latter are mainly high-tech and special materials, and their technical content is higher than that of Guangdong coating enterprises. So even if they sell the same amount, they can make more money. Development of functional high-tech coatings, expanding market structure, opening new paint sales channels, continuous development is the enterprise magic weapon. Enterprises want to upgrade product technology, people have to think about it, so talent is also an important aspect.



          according to the resolution of Shenzhen zhanchen for many well-known universities in Fudan University, East China Normal University and other cases and maintain cooperation, become their postdoctoral workstation of science and technology and practice base. Get talent resources, so you don't have to worry about product technology research and development. To enhance the technological content of products, how to let more people know the product, the product sold to earn more money? The brand is very important, in today's fierce competition era, enterprises gradually feel the crisis of survival and development. But why well-known brands like Coca-Cola, Pepsi, Mercedes Benz and other international thinking, will last up to a hundred years, and lucrative, so please keep pace with the times, I believe the strength of the brand, it will bring benefits to the enterprise. Develop your own brand, enhance visibility, let more people know your brand, understand your products, products naturally need not worry about salesThe value of the product can be further improved.